Kelly Slater has announced the arrival of Purps, a healthy alternative to the high-in-sugar brands that currently occupy the surf drinks market. This offering comes as no surprise from the 11 time champ, he’s notorious for his love of healthy living and promotes it on his Instagram account almost daily. Purps is the brainchild of Slater, Pat Tenore and Dr. Chris Schaumburg.
Purps products are formulated using 6 purple fruits – mangosteen, açaí berry, maqui berry, blackberry, blueberry, and grapes. The nutrient rich skin and rind of the fruit is left in the drink. All ingredients are organic (non-GMO) and free of artificial flavors, artificial colors, and preservatives. It’s available in a can as a shot, in a larger bottle mixed with coconut water, or in powder-filled sachets for travelers.
On his instagram Kelly says “I’m excited to announce the launch of @Purps, a project I’ve been working on for some time now with my friends, Pat Tenore (@pmtenore) and Dr. Chris Schaumburg. #Purps is the result of years of brainstorming between myself and the other founders. The obvious question begs asking…why another drink brand? The mainstream drink market is flooded with high sugar, low nutrient drink options and we wanted to offer better and healthier choices for people to grab on the go. As a brand, the Purps mission is ‘To unite Nature and Science to promote your life’s Health’. Dr. Schaumburg has worked tirelessly creating and perfecting the #PurpleLifeFormula comprised of 6 Purple Superfruits from around the world, #CertifiedOrganic and #NonGMO. All of our formulas are designed with a purpose from premium ingredients. #NoArtificialColors #NoPreservatives #PurpsLife #PurpsItForward Check it out at PURPS.com.”
Find more at purps.com