To introduce Quiksilver’s new brand narrative – “Stay High” – as well as their new partnership with Indonesia’s latest emerging band KPR, they set off on a 3 stop tour of Bali which included performances at Preety Poison in Canggu, Straw Hut in Seminyak and Single Fin at Uluwatu.
The tour kicked off in Canggu where Preety Poison, AKA, “the bar with the skate bowl” was also launching a premier of DC’s latest video – “De la Calle Da Rua” – whilst skaters from around the globe took it in turns of putting on a skate demo for the hundreds of fans who were taking advantage of the Bintang, Sailor Jerry and LaCalita taco’s that were provided.
As the movie premier finished and the band kicked off their first set, the skate bowl came alive as holidaying pro skaters Bugs Fardell and Casey Ainsworth raised the skate bar higher to the hooting and howling of the onlooking fans.
Following the first gig, the band moved to Straw Hut in Seminyak which followed a similar tone to the Preety Poison gig however a swimming pool filled with water and party-people was swapped out for the concrete skate bowl that was used the previous night.
To complete the tour of Bali, KPR made their way up Bali’s famed bukit peninsula to Single Fin at Uluwatu. Uluwatu is one of Bali’s most famous waves and Single Fin is arguably the best place to see the sun go down after a hot day in the surf and sun. Joined by another emerging band, Roll Fast – KPR ended the tour on top of the cliffs of Uluwatu having started amongst the rice fields of Canggu.
Quiksilver’s new ‘Stay High’ campaign is divided into two distinct stories: the AM and PM collection.
The Surf Tripp AM collection is a daytime style inspired by iconic 80’s surf wear. This collection brings bright popping colors, loose brush work with irreverent humor, mixing up traditional surf fabrics like nylon, corduroy, terry toweling, flannels and knits into fashion forward combinations. The collection was out in full force during the tour with Quiksilver’s team riders taking time to hang with KPR at the beach between surf sessions.
The Dark Rituals PM collection represents street culture and night-time styles with inspiration from tough, serious graphics from Quiksilver’s darker side of the 1990’s. The collection would raise its head at the 3 gigs as the tour would display the best of Bali’s music scene, street culture and gritty nighttime happenings which occur when the sun sets on the Island of the Gods.
Quiksilver and Kelompok Penerbang Rocket would like to thank the sponsors for making the “Stay High” tour a reality: Swiss Belhotel International Petitenget and Swiss Belhotel Rainforest Kuta, Rolling Stones Magazine, Bali Belly, Balebengong.net, Beer Bintang, Sailor Jerry, LaCalita and Coca-Cola.
Stay tuned to @quiksilverid and @penerbangroket to be kept up to date on details of the next approaching tour of Jakarta.