Gabriel Medina Rides A Pretty Much Cell Phone SurfBoard

Samsung Brasil made a promo video showing off how it can keep pro surfer Gabriel Medina connected to his smartphone when he’s out putting in a training session on the waves. Created by ad agency Leo Burnett Tailor Made for the brand and Medina, the board is powered by a micro controller card. A Galaxy S7 smartphone slides in a drawer on the side of the board and receives messages from Twitter posts with a predefined hashtag that are then displayed on a unidirectional screen with LED lights installed on the deck.

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